Rebranding a non-profit.

Challenge: Future for Us branding and name was not resonating with their target audience, young PoC professionals and donors. It often was confused with a different brand and their target audience was not being reached.

Strategy: We decided a full rebrand including a new name was needed to make them stand out in the right non-profit space. The Sway is a name that reflects the mission statement, PoC swaying corporate life in a positive direction. The overall look reflects an inviting, growth mindset with shapes that illustrate how members of this non-profit bring positive change.