Rebranding an impactful non-profit

Previously know as Future for Us, The Sway, is a non-profit catering WoC who are looking to thrive as professionals.

In an attempt to gain credibility amongst donors and gain further members, the founder wanted to refresh their brand with a new name, look, and feel. After settling on a name and logo, my role was to explore the brand further and come up with pattern rules, photography direction and overall rules that supported the brands goal. I developed an extensive brand guideline booklet to capture the brand holistically.