Seamless, a Brand Refresh

Challenge: Driven to Protect is an initiative of the DADSS Research Program that empowers states to use innovative technology to fight drunk driving. A brand refresh was needed to position the new technology in a way that would resonate with the car automotive industry.

Strategy: The brand refresh took inspiration from the automotive car and technology industry, which looked “seamless” and modern. The goal was to give the impression that this technology could easily integrate into car technology. While the logo and main colors stayed the same, the palette was expanded to create a gradient effect. The photo treatment was updated to create a seamless transition effect between the gradient and the image.