Parent's Can't Be Everywhere

Challenge: The “Up & Away” campaign was looking for a new video to convey their message to English/Spanish-speaking parents/caregivers of kids three and younger who are preoccupied with getting through the day to remember to keep medication and vitamins out of reach.

Strategy: Given it was summer, it made sense to make a video about unpacking for a vacation and leaving a pill bottle laying around. The video leans humorous by having a baby POV with our parent being a character the same size as the pill bottle. The humor element appealed to our audience by not shaming them for their mistake but simply making them aware of the dangers. The cutout photography animation style was maintained to keep campaign consistency.