You're Worth It

Challenge: The constant change in healthcare rights in Missouri, caused a lot of confusion about who qualified for Medicaid. This new legislation allows more Missourians to gain healthcare, but no one knew about it. 

Strategy: The “You’re Worth It" campaign expressed the emotional sentiment that individuals and their families deserve healthcare. Therefore, they should check again to see if they qualify for Medicaid. We used emotional imagery of individuals and families living life to highlight the importance of the things that matter: the people you love most. The transparent circle graphics elements from the logo were used to highlight individuals who are eligible for Medicaid and thriving in life because they have healthcare.