Health Insurance YOU can Live With

Maryland Health Connection is an organization that helps the people of Maryland figure out which health insurance plan is best for them based on benefits and price.

The client wanted a campaign around the time of open enrollment that specifically targeted a young demographic of 26–35-year-old healthy individuals who feel they don’t need to enroll in health insurance. My team came up with “Health Insurance You Can LIVE With” to convince the audience of the variety in health insurance available ranging in benefits and price that would suit their lifestyle. This would allow them to live life big because they wouldn’t have to worry about the “what ifs” of life.

As a designer on the team, I supported the creative directors in executing their vision through a wide range of assets including banners, video storyboards, social posts, and OOH layouts.