Health Insurance YOU Can Live With

Challenge: MHC wanted to target 26-35-year-old healthy individuals who believe they don’t need health insurance to sign up during Open Enrollment.

Strategy: The team created a campaign highlighting health insurance as able to suit anyone. It highlighted the different benefits and price points of health insurance. With the flexibility of healthcare, our audience could live an exciting life without debt because our target audience wouldn’t be worried about the “what ifs” in life. As a designer on the team, I supported the creative directors in executing their vision through a wide range of assets including banners, video storyboards, social posts, and OOH layouts.