You're Worth It. 

Challenge: With the legislation on health care rights in Missouri constantly changing, it caused a lot of confusion on who was qualified for Medicaid. This new legislation allowed for more Missourian’s to gain healthcare but no one knew about it. 

Strategy: “You’re Worth It" campaign spoke to the emotional sentiment that individuals and their family members deserved health care. For that reason, they should check again to see if they qualified for Medicaid. We used emotional imagery of both individual and families living life to highlight the importance of the things that matter, the people you love most. The transparent circle graphics elements from the logo were used to highlight individuals who were eligible for Medicaid and thriving in life because they have health care.