You're Worth It. 

The client came to us asking for an impactful campaign that would encourage uninsured individuals to check again for insurance eligibility given the new rules of Medicaid Expansion.

Through audience analysis and strategy, we landed on a campaign that conveyed the important emotional sentiment of checking again for the health of themselves as well as their loved ones. The concept featured photos of families and single adults in moments or with the people that are important to them. With this style, we’ll be able to show a diverse group of Missourians in different environments to connect with the people we’re trying to reach. We used the transparent circle graphic element from the logo to spotlight the eligible Missourian and their expression of joy. The smaller circle elements support the larger circle, while adding visual interest and conveying movement.

Organic social ads, fliers, posters, social videos and PPT presentations were created in multiple languages that Missourians spoke. The design team created these assets with my supervision to make sure everything was following the style guide I had created for the campaign.