Rebranding a bookstore
Unabridged Bookstore is a local bookstore in Chicago that prides itself in being inclusive, provides diverse literature and is considered a safe heaven in the community. As part of a branding exercise, I rebranded them starting from mood boarding, logo exploration to full asset creation including a branding guide. This led to a brand that felt more closely tied to their mission statement.
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Unabridged Bookstore
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Designer
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Indesign, Illustrator, Sketch
