Not a Moment Wasted

Challenge: Not A Moment Wasted is a campaign within the organization that targets young adults, ages 18-25, to avoid using alcohol and other drugs to cope with their struggles (stress, anxiety, depression, etc.). The client wanted a set of videos that gave the audience tangible skills they could use to manage their struggles healthily.

Strategy: A set of videos was created focused on eye-catching, calming, and easy-to-follow techniques to manage stress in healthy ways. We used the five human senses, object visuals, and teen-focused visuals to make our audience feel connected. These videos were then shared on social media platforms and their website.