Follow Our Fight
Southern Poverty Law Center / Broadcast Video, Social
Roles: Concept, Art Direction, Production Oversight, Graphic Design
To mobilize a new generation of young Black and Brown organizers across the South, I directed the creative vision for "Follow Our Fight"—a multi-channel campaign connecting the Southern Poverty Law Center’s historic civil rights legacy to the modern fight for the ballot box. We developed an expressive, mixed-media collage system combining tactile textures, bold color blocking, and authentic documentary photography. This layered visual identity served as a direct metaphor for grassroots power, transforming a call for civic engagement into an urgent invitation: stand with SPLC, organize together, and vote for what is rightfully yours.
Still Raised 30s
At the heart of the campaign was an anthem spot that shifted SPLC's narrative from the courtroom to the front lines of grassroots democracy. Art directing the video, I brought the collage system to life through dynamic mixed-media animation—colliding punchy typography, raw print textures, and real community footage. The deliberate, frame-by-frame pacing captures the urgency and grit of true movement-building, channeling generational energy into an unapologetic call to register, mobilize, and reclaim power at the polls.
Social
Extending the campaign’s mixed-media aesthetic, I art-directed a series of bold, high-contrast social posts designed to mobilize younger audiences around voting rights. The tactile collage treatment created an immediate thumb-stopping presence in the feed, translating complex civic issues into urgent, shareable calls to action.
Team
Account Partner Micheline Kennedy
SVP Creative Director Phillip Allen
VP Associate Creative Director Renato Martinez
Art Director Stephanie Flores