Follow Our Fight

Challenge: SPLC is known for its law-related cases but not as an advocate for systemic change. They sought a campaign to bring awareness to the wide range of services and advocacy-led movements.

Strategy: “Follow Our Fight” was a campaign focused on raising awareness of SPLC’s amazing advocacy to create change for black and brown communities. We leaned into their use of bright colors and collage style to create pieces that felt like they were coming together from different places, but becoming one to fight for change.

  • Southern Poverty Law Center

  • Phillip Allen, Creative Director
    Renato Martinez, ACD/Copywriter
    Stephanie Flores, Art Director

  • Photoshop, Illustrator, InDesign

Instagram.png

Still Raised

This video shows our audience that SPLC is more than just a law firm, but a leader in advocacy movements. It was calling out Americans to joint he fight and vote in the 2024 election.

LinkedIn-SPLC-2.png
LinkedIn-SPLC-1.png
Previous

Act Like it
Next

AZA | In Our Nature