A Force for Nature

Challenge: AZA wanted to get policymakers and the conservation community to understand that by supporting AZA, they were protecting the conservation of animals around the US and abroad.

Strategy: This campaign illustrated that protecting wildlife and wild places wasn’t just done at AZA-accredited institutions but is in their DNA. As AZA celebrated 100 years of conservation and increasing the standard of zoos and aquariums across the US, it was focused on continuing the work until every species was saved from the threat of extinction. Close-up photography emphasizes AZA’s commitment to examining every detail, advancing science, and caring for wildlife and wild places. Our colorful backgrounds support this by bringing in a bold, striking style that demands attention.