It’s In Our Nature
Association of Zoos & Aquariums / Social, Conference Material
Roles: Concept, Art Direction, Production Oversight, Graphic Design
Marking the centennial of the Association of Zoos & Aquariums (AZA), I directed a transformative visual campaign designed to reshape institutional perceptions among policymakers and global conservation leaders. The strategic objective was to prove that species preservation extends far beyond accredited facilities and lives at the foundational core of their mission. Anchored by intimate, high-definition wildlife portraiture and an electric, high-contrast palette, the art direction married rigorous scientific precision with emotional urgency. The resulting system transformed a century of heritage into an uncompromising, future-facing movement dedicated to ending extinction.
Video 30s
Premiered as the keynote opener for the annual AZA conference, I directed this high-impact 30-second anthem to galvanize the global conservation community. Engineered with precise visual pacing, dynamic kinetic cuts, and visceral wildlife cinematography, the spot condenses a century of dedication into an urgent, high-energy rallying cry that honors frontline caretakers while mobilizing partners around the future of biodiversity.
Banner + Organic Social
Across digital display and organic social, I directed a high-contrast visual system that placed each species front and center as the undisputed heroes of the conservation movement. By isolating intimate wildlife portraiture against saturated, bold solid-color backgrounds, the art direction created immediate stopping power in crowded digital environments. This intentional visual treatment stripped away background distractions to focus entirely on the animals themselves, transforming daily conservation milestones into an urgent, high-visibility mandate for policymakers to prioritize species protection.
Team
Group Creative Director Don Corrigan
VP Associate Creative Director Lacey Gonzales
Art Director Stephanie Flores