Support Is Care
Biller Family Foundation / Conference, Social, Web, Paid
Roles: Concept, Brand Creation, Art Direction, Production Oversight
To build widespread public awareness and demystify supportive oncology, I led the creative vision for a campaign that fused clear educational storytelling with an urgent grassroots rallying cry. We originated the core platform, "Support Is Care," to champion whole-person support across clinical, emotional, and financial pillars, reframing holistic care as a fundamental right. Centered on a symbolic circular visual motif, warm healthcare branding, and human-first messaging, the creative system bridges the gap between complex health resources and community action, empowering patients and advocates to demand equitable care.
Brand Creation
Built to champion whole-person oncology, I established a visual identity system that balances clinical authority with deep human empathy. The design is anchored by an enveloping circular motif, serving as a modular visual metaphor for comprehensive care across physical, mental, and financial well-being. Grounded in a disciplined medical palette to maintain institutional trust, the system pairs structured clinical aesthetics with candid, authentic photography to reflect the true lived experiences of patients and caregivers.
Website
As the digital anchor of the campaign ecosystem, I guided the UI art direction and interactive strategy for the web platform. The design pairs clinical credibility with approachable digital storytelling, organizing dense medical and policy resources into responsive, frictionless user journeys.
Social
Leading the creative direction across organic social, I established a dynamic visual framework that translated complex healthcare topics into empathetic, feed-stopping content. We deployed a strategic mix of typographic carousels, authentic patient narratives, and trusted creator partnerships. The resulting visual language met diverse audiences across platforms, converting passive scrolling into meaningful engagement with whole-person cancer care.
I directed the environmental branding and experiential design for a three-day national advocacy summit in Washington, D.C., uniting cancer patients, clinical oncologists, and digital creators to lobby on Capitol Hill. Extending the visual identity into physical and spatial applications, I oversaw the design of immersive stage environments, panel backdrops, and interactive summit collateral. The cohesive spatial presence amplified personal storytelling and expert discussions, culminating in a high-impact Capitol activation that equipped advocates to challenge policymakers and demand equitable oncology care nationwide.
Results:
23 digital creators participated across Creator Row and Summit activities
26+ million combined audience reach represented in the room
80+ unique Members of Congress targeted or engaged across Summit outreach
Team
SVP Account Nicole Bender
SVP Creative Director Phillip Allen
VP Associate Creative Director Lacey Gonzales
Art Director Stephanie Flores
Senior Designer Stephen Wilkes