Support Is Care
Biller Family Foundation / Conference, Social, Web, Paid
Roles: Concept, Brand Creation, Art Direction, Production Oversight
To build broad awareness and educate communities on what Supportive Cancer Care actually is, we needed a campaign that balanced clear information with a rallying cry for local advocacy. We originated the core platform, "Support Is Care," to help people understand whole-person support—spanning clinical, mental, and financial health—while reframing it as an essential right worth fighting for. Blending trusted healthcare branding with a symbolic circular motif and deeply human messaging, the campaign demystifies these critical services. It equips patients and change-makers to demand equitable care in their communities.
Brand Creation
Built to represent whole-person cancer care, this brand identity bridges clinical authority with human-centered empathy. Using a symbolic circular motif to represent holistic support—from mental health to financial guidance—the design system pairs approachable healthcare visuals with authentic storytelling to reflect the real-world experiences of patients and caregivers.
Website
We designed an interactive digital hub built for patients, caregivers, and advocates. Serving as the central destination across all campaign channels, the site educates visitors about whole-person cancer care and provides actionable resources to empower local community advocacy.
Social
We leveraged our organic social channels to build a holistic narrative around Supportive Cancer Care, deploying a mix of educational static posts, deeply personal patient stories, and strategic creator partnerships. By pairing authentic lived experiences with informative content, the social ecosystem broadened our reach and met diverse audiences where they are.
We created a three-day advocacy summit in Washington, D.C., bringing cancer patients, clinical experts, and digital creators together to engage policymakers on Capitol Hill. Featuring expert panels, personal stories, and an exclusive Capitol activation, the event mobilized support and amplified the fight for accessible cancer care across the U.S.
Results:
23 digital creators participated across Creator Row and Summit activities
26+ million combined audience reach represented in the room
80+ unique Members of Congress targeted or engaged across Summit outreach
Team
SVP Account Nicole Bender
SVP Creative Director Phillip Allen
VP Associate Creative Director Lacy Gonzales
Art Director Stephanie Flores
Senior Designer Stephen Wilkes