Our Story Continues

Challenge: The National Constitution Center saw the celebration of the Declaration of Independence as an opportunity to spark a broader conversation about the Constitution. Their goal was to inspire curiosity—encouraging people to visit the center or explore their website—by connecting the founding ideals of American exceptionalism to the enduring principles of the Constitution.

Strategy: This campaign reimagines the language and visual style of America’s founding documents, positioning them as living texts that continue to shape our national identity. We drew directly from the Declaration of Independence, blending its original language with bold, action-oriented messaging to emphasize that these documents are still deeply relevant today. Visually, we took cues from the historical aesthetic—using script-style typography reminiscent of the original documents—while pairing it with a modern, forward-looking design. The imagery evokes a documentary feel, highlighting the vast, diverse history of America. Together, these elements encourage visitors to dive deeper—whether by exploring the landing page or experiencing the documents firsthand at the museum.