Our Story Continues
National Constitution Center / Paid, Social, OOH, Museum Space
Roles: Concept, Art Direction, Production Oversight, Graphic Design
I led the holistic art direction and visual execution for the National Constitution Center’s Our Story Continues campaign, building out a dynamic creative system anchored by the core identity. Translating America’s founding charters into living, modern texts, I directed a distinct visual language that paired archival script typography with bold contemporary structures and candid, documentary-style photography reflecting diverse American life. By deliberately rejecting conventional patriotic tropes, I scaled this cohesive aesthetic across high-impact out-of-home, immersive museum environments, and a dedicated digital hub to create an urgent cultural dialogue that sparked curiosity, increased digital exploration, and drove on-site foot traffic.
Results:
Led to a 72% increase in daily visitors.
On July 4th, 2026, NCC had its largest-ever single-day attendance.
Brand Creation
For the “Our Story Continues” platform, I established a modern visual identity system designed to reframe America’s founding charters from historic artifacts into living, dynamic frameworks. By pairing archival script with stark, modernist typography and high-contrast editorial treatments, I created a modular brand toolkit that grounds 1776 ideals in the contemporary cultural landscape to make civic history feel immediate, urgent, and accessible.
Social + Paid
To translate the campaign into feed-stopping digital touch-points, I directed our design team through the concepting and execution of these social assets. The visual direction positioned the Constitution as an active, living document—sparking civic curiosity across Philadelphia and driving local attendance to the Center for the Semiquincentennial.
Our Story Continues 30s
I conceptualized the storyboards and directed the video editor to create an anthemic hero spot that embodied the core mission of “Our Story Continues.” The visual narrative bridges the gap between founding principles and contemporary American life, showing that the documents are actively evolving alongside our society. Through rhythmic editing and intentional pacing, the film invites viewers to look closer, see their daily lives reflected in the history, and visit the Center in person.
Live Environment
To ensure seamless cross-functional rollout, I built an adaptable design toolkit and visual guidelines that the National Constitution Center’s internal creative team leveraged across physical environments and event touchpoints. The system framed major civic milestones throughout the season, providing the visual backdrop for town halls, signature speaker series, and the Liberty Medal ceremony presented alongside state leadership. Over the Fourth of July weekend, the unified campaign presence helped generate the museum’s highest on-site attendance in years, earning widespread local broadcast coverage and proving the scalability of the brand system.
National Broadcast & Cultural Reach
The “Our Story Continues” platform gained national momentum when the CEO of the National Constitution Center joined MSNBC’s Morning Joe to discuss the campaign. Commemorating the 250th anniversary of the Declaration of Independence, the segment spotlighted the visual initiative and amplified its core message to millions of viewers, driving widespread awareness and positioning the museum as an essential cultural destination.
Team
SVP Account Dana Cronyn
Group Creative Director Don Corrigan
SVP Design Director Serrin Ransom
Senior Copywriter Allie Babin
Art Director Stephanie Flores